The Knowledge Project with Shane Parrish cover image

#77 Mike Maples: Living in the Future

The Knowledge Project with Shane Parrish

CHAPTER

Navigating Truth and Ego in Business Decision-Making

This chapter delves into the complexities of seeking objective truth while making business decisions, emphasizing the conflict between personal ego and factual accuracy. It introduces the Herbie model for identifying bottlenecks in startups and underscores the importance of focused, informal meetings with founders to provide guidance without undermining their autonomy. Additionally, it addresses the challenges of investment decisions, CEO replacements, and the critical role of understanding a founder's perspective for business success.

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