Azeem Azhar's Exponential View cover image

Should We End the Data Economy?

Azeem Azhar's Exponential View

CHAPTER

The Problem With Personalized Ads

The idea of a personalized advert fractures the public sphere, says David Wheeler. He argues that personal data is dangerous and can be hacked or misused. It's hard to keep politics out because it's very hard to define what counts as politics, he adds. "Personalized ats have very, very few advantages, if any, and huge disadvantages"

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