Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis
Uncensored CMO
00:00
The Playful Evolution of Brand Identity
This chapter examines the transformative journey of a renowned beauty brand and its strong leadership in advocating for authentic beauty. It highlights the significance of impactful ideas in product development and marketing strategies, illustrated through the playful repositioning of brands like Dove and Oreo. The discussion emphasizes the balance between functional benefits and emotional connections, showcasing how deep consumer engagement can be fostered through creative campaigns.
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