If you have constraints, then you end up doing things that are new. And the other thing is like you move really fast, right? That's why this like company that acquired your last product doesn't want to compete with you. Things that were cutting edge six months ago, nine months ago, now look like crap. If you're still doing that stuff, like you're behind. So you have to constantly innovate. It might be the way the world is going considering the pace of technological advancementright now.