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102: Shoshana Zuboff & Roger McNamee on Surveillance Capitalism

The Al Franken Podcast

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Cambridge Analytica Targeted African-Americans in Detroit, Milwaukee and Philadelphia

The key thing is that those things didn't apply. The critical thing was that Cambridge Analytica was able to match 30 million voters, the actual voter files of 30 million Americans. They were able to match them to Facebook IDs. It allowed them to have a level of precision using the tools inside Facebook for targeting that was unprecedented. So people had no natural defenses against it.

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