How Privy's Ben Jabbawy succeeded by focusing on a narrow niche
How to Win podcast with Peep Laja
00:00
The Classic Competitive Strategy, Clayton Christianson
The classic competitive strategy, clayton christianson says, attack from below costend, bigger competitor. Disruption occurs when an innovating company develops a product that is simpler and more affordable than the prior products or services in the market place. When this occurs at the simple end of the market, incumbent leaders find it unattractive to go after them. That was true in your case, where you started poaching some mail chimps, less profitable customers. And maybe they didn't mind. They didn't care that much.
Transcript
Play full episode
