33 - The Duolingo of Climate Action, Applying Cognitive Science Research in the Climate Tech Space - Pooja Paul, Habitable Earth
Innovate Eco
00:00
Empowering Climate Action through Habit Formation
This chapter explores the launch of a climate-focused company that addresses psychological barriers preventing meaningful action towards environmental change. It emphasizes bridging the intention-action gap through small, sustainable lifestyle adjustments and a gamified app that simplifies the adoption of eco-friendly habits. The conversation draws parallels between language learning and climate action education, advocating for manageable steps that foster engagement and tackle issues like food waste and sustainable food choices.
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