Muse and Incan Switch - The Tool for Thought

Crawford: How do you think about that balance between what and why, who and there are other vectors I'm not covering. Some teams where the principle or guiding light is a hypothesis about what's possible with software; some people call it jobs to be done. Other teams articulated in terms of a target demographic, elementary school teacher, a back-end developer in Silicon Valley. Crawford: You can't expect to get very far just on one of those two legs.