Gia: A lot of people want to go from a to z without those, those incremental steps in between. So you got to go b after a. Also esetat tied together with just, like this consumer desire. It's like, hey, i think im, like you said, to start podcasting. Therefore, i need the best mike and the bestist, the best bat. Gia: When i see these gies, it ar ound, these like, ten thousand dollar bicycles, even though they're just like, week end cyclist,. You know, they take a ride every saturday, i should think it didn't need a ten thousand dollar bike