Peter Yee | Former VP of Industrial Design @ Oakley
Highlander Podcast
00:00
What Is the Best Marketing Tool You Can Ever Have?
"I can't tell you a hundred percent what the concept is because that resides in the mind of a visionary and a mad scientist," he says. "It was pretty wild, you know, and I think at the time we thought we'd be lucky if we could sell enough to cover the cost of tooling ... But surprisingly, it more than profited the company."
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