2min chapter

99% Invisible cover image

The Divided Dial

99% Invisible

CHAPTER

How Does Consolidation Help Rush Limbaugh?

Clear Channel owned Premier Radio Networks. They Own The Rush Limbaugh Show. Glenn Beck, Sean Hannity, and consolidation was already pushing conservative talk radio to the right. At the same time, a concept called format purity was trickling into talk radio from the music world.

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