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Target vs Walmart | 'Target' Demographics | 5

Business Wars

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Adapting to E-Commerce Changes

This chapter examines how Target and Walmart are evolving in response to shifts in consumer buying behavior amid the rise of e-commerce. It discusses the impact of online sales growth during the pandemic, unique advantages of physical stores, and innovations like drive-up services and subscription programs. The chapter highlights the competition with major e-commerce platforms and explores the effectiveness of loyalty initiatives and diverse revenue strategies employed by both retailers.

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