Exploring NBA Influencer Culture and Boxing Marketing Strategies

The Ringer’s Bill Simmons is joined by Wosny Lambre to discuss NBA story lines through two weeks. They discuss the Heat’s impressive start, the Bulls’ defensive prowess, the Celtics’ struggles, the Hawks, questions surrounding the Nets, the Lakers’ roster, and more (2:22). Then Bill talks with Jake Paul about his and his brother’s meteoric rise across social media, his pivot to boxing, learning from mistakes, promoting fights, and much more (51:15).

Host: Bill Simmons

Guests: Jake Paul and Wosny Lambre

Producer: Kyle Crichton

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