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#117 Kat Cole: The Power of Possible
The Knowledge Project with Shane Parrish
The Psychology of Pricing
The psychology of pricing is rooted in a really important choice. Are you going into the value commodity game? Or are you choosing to be more on the aspirational or luxury end of your segment? I and having those human centred executives can really keep top employees kind of in the game, despite the fact that they're causing friction. If something is super highly priced, it could get unintentionally relegated to being a gift. But there's also probably a broader range than people realize, if you want to protect premium pricing. And then there's pricing psychology of beyond the thing bundles, subscrip you know, what are the other ways that you create value for those who want to lean in to your
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