Choiceology with Katy Milkman cover image

Take the Deal! With Guests Daniel Kahneman, Colin Camerer & Luis Green

Choiceology with Katy Milkman

00:00

The Psychology of Dominance

Danny Cevallos: It's natural for people to think in terms of gains and losses. He says if you have those preferences, you can construct a gamble where people will really violate the essential normative principle of dominance. The psychology of it is there are two aspects that contribute to this, he thinks.

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