An inside look at how CNN builds product | Upasna Gautam
Lenny's Podcast: Product | Growth | Career
Intro
This chapter explores the challenges and strategies of product management within a fast-paced news environment, using CNN as a case study. It emphasizes the need for adaptability and collaboration when unexpected events arise, impacting user testing and product planning.
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Upasna Gautam is a product manager at CNN Digital, where she works closely with editorial staff and journalists to build their internal content management system. She is also a longtime meditation coach and a board member of the News Product Alliance. In today’s episode, we delve into how product teams are structured and operate at CNN, how CNN uses OKRs and roadmaps, and the unique challenges and opportunities in designing a digital product for journalists. Upasna also shares a story about her team’s product saving the day during the 2020 elections and gives listeners a free mini lesson on meditation.
Find the full transcript here: https://www.lennyspodcast.com/an-inside-look-at-how-cnn-builds-product-upasna-gautam/#transcript
Where to find Upasna Gautam:
• Twitter: https://twitter.com/UpasnaGautam
• LinkedIn: https://www.linkedin.com/in/upasnagautam/
• Website: https://linktr.ee/upasnagautam
Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
Referenced:
• Insight Timer: https://insighttimer.com/
• News Product Alliance: https://newsproduct.org/
• Mindfulness in Plain English: https://www.amazon.com/Mindfulness-English-Bhante-Henepola-Gunaratana/dp/0861719069
• How to Win Friends & Influence People: https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034/
• The New Product Development Game: https://hbr.org/1986/01/the-new-new-product-development-game
• The Mandalorian on Disney+: https://www.disneyplus.com/series/the-mandalorian/3jLIGMDYINqD
• Ted Lasso on AppleTV+: https://tv.apple.com/us/show/ted-lasso/umc.cmc.vtoh0mn0xn7t3c643xqonfzy
• Everything Everywhere All at Once on Showtime: https://www.sho.com/titles/3493875/everything-everywhere-all-at-once
• Andor on Disney+: https://disneyplusoriginals.disney.com/show/andor
In this episode, we cover:
(00:00) Upasna’s background
(03:13) How Upasna’s meditation background helps her thrive in the chaotic world of product at CNN
(08:55) How PMs at CNN build in buffer time and create backup plans when breaking news hits
(10:26) How the product team works with editorial staff and journalists at CNN
(15:22) The product org structure at CNN Digital
(19:02) OKRs at CNN
(20:10) How CNN’s product teams do long-term planning
(21:37) Why Upasna involves the tech lead in all product discovery/product review meetings
(23:51) How to boost morale with remote teams
(27:39) Balancing maintenance with building new stuff
(29:21) The time CNN.com went down in 2020 and the new platform saved the day
(31:21) How the product team rehearses breaking news
(34:22) The superpowers Upasna and her team have cultivated
(35:50) Why meditation and honing your communication skills help you excel as a PM
(42:01) How to get started on the path of meditation
(44:39) The work News Product Alliance is doing and how to get involved
(51:54) Lightning round
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