4min chapter

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Data is the New Oil

New Discourses

CHAPTER

John Deere Tractors Are the New Oil

The John Deere tractor is equipped with all kinds of very sensitive sensors on the bottom of it on the tires. The farmer can log into his John Deere account and see a centimeter by centimeter grid of his whole farm. That data is being sold at a profit to John Deere to speculators who are going to then figure out how to manage the price and the value of agricultural products in the future based on the data that they're crunching.

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