The Importance of Personalization in Healthcare

CDER is using modern technology to personalize the billing experience for patients. Patients might get a text message at 8am in the morning with a call to action while trying to pay. Another patient might get an email in Spanish at 4pm with the call to action pay as little as $50 every other week on a payment plan. While simplifying the entire payments process in healthcare is easier said than done, companies like CDER are slowly ship away at this problem.