We use type form for quizzes and the crosswords, word searches are developed by and powered by Puzzle Me. The managing editor does an amazing job of putting a piece of trivia or a brain teaser that often connects with the content of that day's newsletter. If you're interested in kind of seeing what the response might be to start integrating some kind of game element into your newsletter then this could be a good place to start.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Mary Tobler, the brains behind the fun puzzles and games you find in the Morning Brew newsletter.
Publishers and newsletter operators alike are waking up to the value of having a “games” strategy and — like with most things newsletters — Morning Brew have been leading the way.
In today's episode, we discuss:
- how games and puzzles fit into the newsletter format
- why publishers are starting to prioritise games and puzzles in their newsletters
- (why) should you add games to your newsletter? And how to get started
You can find Mary on Twitter, and Louis is at @louisnicholls_ .