Marketing for Now Featuring United Airlines, Perdue Farms, GWI, EY Consulting, LinkedIn, McCormick & Company, Sanofi and CBRE.
The CMO Podcast
Engaging Through Sports and AI in Marketing
This chapter explores the crucial theme of attention in marketing, focusing on how sports can enhance brand engagement and message delivery. It highlights the importance of meaningful consumer interactions and the evolving marketing strategies driven by AI and personalization. Additionally, it reflects on the growth of B2B marketing, the significance of storytelling, and the role of data in shaping future trends.
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