6min chapter

How I Built This with Guy Raz cover image

Advice Line with Pete Maldonado of Chomps

How I Built This with Guy Raz

CHAPTER

Building Brand Story and Differentiation

Exploring the importance of brand storytelling and differentiation in a competitive market, with insights on personal narratives, premium pricing, and product storytelling. The chapter includes a personal anecdote, a sponsored segment on customizable M&M gifts, and advice on scaling strategies and unique selling propositions.

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