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11min chapter
Marketing Basics 99% Of Businesses Don’t Get Right (#158)
Marketing Against The Grain
Improving Lead Follow-Up and Customer Acquisition
This chapter explores strategies for responding to leads quickly and establishing a strong connection between potential buyers and salespeople. It highlights the importance of automation and having a sales service level agreement (SLA) for effective lead follow-up, as well as building a customer referral program for acquiring new customers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode