5min chapter

The Online Course Show cover image

204: Building a Sustainable Online Presence: Moving Beyond Social Media Dependence (featuring Kyler Nixon)

The Online Course Show

CHAPTER

The Value Ladder

The average price of my piano course is $800. How do you tap into that and continue to make more sales to the same audience? If you have a big audience, you're probably going to want to go for volume. That's how we approach it with most of our clients. We follow a pretty simple framework with that. The next step up from free is going to be mid-ticket which is actually low compared to us.

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