Market Insights and Future Predictions!: April State of the Industry
Ecommerce Playbook: Numbers, Struggles & Growth
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Shifting Landscape of Advertising Spend
This chapter analyzes the changing dynamics of advertising spend, highlighting the rise of meta's Advantage Plus and its impact on revenue attribution. It explores the shift in customer revenue strategies, the growth of ASC utilization, and the evolving trends in ad allocation decisions among meta, Google, and PMax. Additionally, the discussion delves into brand attribution trends on Google and the platform's significant influence on brand discovery and purchase decisions.
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