The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20VC: Hims' Andrew Dudum on The Scaling Playbook of The Fastest Growing Mens Wellness Brand, How To Be Truly Innovative In Today's World of Online Marketing & Raising at a $200m Valuation within Year 1

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

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Diversifying Channels and Creating Brand Presence

This chapter explores the challenges faced by direct-to-consumer brands and the importance of diversifying marketing channels. The speaker shares their unconventional approach with HIMS, focusing on owning scalable proprietary channels and finding unique touchpoints to reach their target audience. They also discuss the significance of building brand presence in both the digital and physical world.

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