Switched on Pop cover image

How Spotify hacked our ears (and our data)

Switched on Pop

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Navigating the Streaming Landscape

This chapter explores the challenges of creating and promoting music in today's streaming environment, particularly in the lo-fi hip hop genre. It addresses issues of listener connections versus high streaming numbers, the impact of fake artists on platforms like Spotify, and the shift from human curation to AI-driven recommendations in music discovery. The discussion highlights the implications of these trends on songwriting, artist authenticity, and the overall music industry landscape.

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