In this episode, Mike Belsito sits down with Bob Moesta, one of the early pioneers of the Jobs to Be Done framework, to dive deep into what Jobs to Be Done is all about. Bob shares his wealth of knowledge on how to truly understand your customers by looking at the world through their eyes and examining the progress they are trying to make in their lives when they "hire" a product.
From key concepts like struggling moments, pushes, pulls, and anxiety to best practices for conducting in-depth customer interviews, Bob provides a masterclass on Jobs to Be Done. While sharing examples from his work with companies like Basecamp and Intercom, Bob emphasizes that Jobs to Be Done is a powerful tool in the product manager's toolbox for uncovering insights that lead to designing better product experiences. This episode is a must-listen for anyone looking to build products that customers will love.
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