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The Young Investors Podcast
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The Rise of Influencer Marketing
FTC has been largely relatively quiet on influencer marketing in recent years but the new guidelines likely foreshadow more high profile cases. Lord and Taylor settled with FTC in 2016 after allegedly failing to disclose that it paid for a magazine article and a series of post by fashion influencers. The company later agreed to settle and the FTC awarded 930,000 to teamy customers.
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