How to Create Trust Building Content

Melanie, what are two or three tips to creating trust building content that you can share with the audience? Melanie: There's three types that work super well. So corroborate, demonstrate, and then educate. A lot of times our audience can't believe our claims because they don't understand them. If you start to implement those, along with what Elvir Elsis in the book, by the way, but even those three things, you're gonna start building better content that garnishes more trust.