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562: What drives Amazon’s success? (with Bill Carr)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

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How to Raise $2 Billion for a Startup

At Amazon, Jeff Bezos tried to create a new form of media called short stories. He says the service never took off because people don't want snackable sized content. Now he's trying to help GM launch an e-tailer that could compete with Apple and Google. But his advice: Don't start by saying what you're going to do; just identify how it will work.

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