#377: Loyalty Program Principles for Success and the Role of Loyalty Program Communications.
Let's Talk Loyalty
00:00
The Importance of Innovation in Loyalty
Rick Marlow: Apple is absolutely perfect for that. But the other thing that struck me as you were talking it through is the degree of innovation. So whether it's back to iTunes or anything else, like I think that level of vision also creates loyalty because people just think that's so cool. Oh my God. And the app store and all of those other things.
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