Redefining Branding in Economic Turbulence

It’s 1936 in a small town in Korea and a rakish scion of a wealthy family realizes he has to clean up his act by starting a small import export business. By the 1980s, he fast tracks South Korea’s first computer chip factory, and turns hundreds of engineers into fiercely loyal, tirelessly diligent “Samsung Men.” But as Apple’s star rises, Samsung turns to American designers from California to teach its employees innovation and free-wheeling creativity. The result is a 1999 futuristic watch phone – a forerunner to Samsung’s first Galaxy Gear smartwatch.

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