Business Wars cover image

Apple Watch vs Samsung | From Dust to Dynasty | 1

Business Wars

00:00

Redefining Branding in Economic Turbulence

This chapter explores Samsung's strategic shift in branding and product philosophy during a difficult economic climate in 1998. It highlights the company's efforts to adopt innovative designs while facing market challenges, symbolized by the story of a struggling customer at a car dealership.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app