The Importance of Analytics in IOT

How steady state is this to have the analytics available, collected and analyzed by an organization on the app? Because I'm I guess is it's got to be a pretty regular thing given the requirement of that app to be usable for their business to be able to grow. An IOTPM should really be looking at the data ideally on a daily basis. It should be informing all of the product decisions that are being made for the product. The Cruffle team came from companies like Slack, Facebook, Apple, all of those companies use data science on a daily day. That's what we're bringing to IOT.