How to Be Creative in Advertising

Businesses really should think about themselves as a collection of vertical businesses under one umbrella, rather than as one business. It's an area that i've really spent ive, spent a lot of time long, which is the exterior of the envelope. I mean, i basically look through the pile of mail next to a trash can, and if it has no interest to me, i never open it up. Just goes right into the trash camp.