What's the Deal With Bill Barratt?

Bill barrett helped put this show on the map, i think. He had a voice that just forced you to sort of prick up your ears and listen. And so he's doing such a great job of branding and imaging for us,. There's no way for me to expose you to some of bill's stuff without it flecting positively on us. It wasn'tin tonal, but what bill did for us was all this branding and imaging and marketing.