4min chapter

The Intelligence from The Economist cover image

Executive orders of magnitude: Trump’s day one

The Intelligence from The Economist

CHAPTER

The Plush Revolution: Adult Collectors and Squishmallows

This chapter explores the surprising rise of plush toys, particularly Squishmallows, as a significant trend among adult consumers. It examines the market dynamics, investment potential, and cultural impact of plush toys, revealing adults as the largest demographic of toy buyers.

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