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eCommerce Fulfillment Strategy with Ahold Delhaize USA’s Daniël van Gool

The CPG Guys

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Data-Driven Grocery Strategies

This chapter explores the pivotal role of data in enhancing decision-making and customer experiences within the grocery sector. It highlights the use of point-of-sale data for optimizing logistics, improving fulfillment strategies, and personalizing customer offers. The conversation further delves into the evolution of grocery fulfillment models and the importance of collaboration across teams to adapt to the changing landscape of e-commerce.

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