The Marketing Funnel

Performance based marketing involves some sort of return on investment, or r o i. For every dollar you spend, you need to bring in at least a dollar and one cent back to the company. This process is broadly known as the marketing funnel. The most straightforward one is clicking on your ad and being taken to your web site. Although at the growth of social media, some companies look at that a little differently. Here i'll explain a more traditional marketing path.

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