Sometimes the best ideas are the most simple. In an age where technology is ever-evolving and often responsible for the latest inventions, it can be easy to forget that even the most basic of ideas can add up to massive change. But it’s accessible, small steps that our food system needs now, more than ever, if we want to see a global shift. Food waste, in particular, is one of the biggest problems of our food system that desperately needs new solutions.
Think of just one head of lettuce: It takes lots of water, manpower, and resources to grow, then it’s picked and transported in a refrigerated truck, moved to a refrigerated cooler, and you take your car to go to the market and buy it. That’s a lot of resources that are all for nothing if that head of lettuce goes bad and gets thrown in the trash before you have a chance to enjoy it.
Today’s guest on The Doctor’s Farmacy has the answer for this common problem, one that is making huge impacts on our food system from farm to fork. Kavita Shukla is the Founder and CEO of The FRESHGLOW Co. and the inventor of FreshPaper, a simple innovation taking on the massive global challenge of food waste by keeping food fresher, longer. FreshPaper is used by farmers and families across the globe, and The FRESHGLOW Co. has partnered with some of the largest retailers in the world, from Whole Foods to Walmart so that people everywhere can take advantage of this incredible product and the goodness of real food.
