Do You Think We Are Getting More Distant From Our Origins?

There is a strong trend toward the traceability, where is it coming from, who has it grown? We have the answers. Not everybody has, but that is definitely a trend. People just want to understand what they're putting into their body. I always remember tim smith from eden talking on this portcast about how he would have voted differently with brexet if the notion had been, hey, we're going to grow everything in our own country. And there is something about this. There is an absolute growing awareness that we're now looking to look at the air miles. As you said, this strawberry may be talked to our children that we actually maye shouldn't be