2min chapter

Value Investing with Legends cover image

Connecting Theory and Practice Through The 5x5x5 Student Investment Fund

Value Investing with Legends

CHAPTER

The Value of Tequila

Jack Daniels is essentially a statement about Americanism. The rest of the world doesn't have a particular heritage statement around the allure of Mexico. I tend to find that tequila is extraordinarily in demand right now by sort of somewhat snobby people. As you master the architecture of the brand, just adore the ability to tell people how much they know about something.

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