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Wen Lambo: The Team Behind Lamborghini’s Epic Road Trip NFTs l Overpriced JPEGs #77

The Carly P Reilly Show

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Lamborghini's Web3 NFT Strategy - What's Your Customer's Response?

The auction we did last year was an amazing success in terms of bars, and they really appreciate what they do. We are one of the Super Sportcar brands with the younger customer base, so this is also making it easier to communicate with them. If you look at the community size that Lamborghini had when before they started their Web3 NFT strategy versus the community size of today, it's almost more than doubled if not doubled. I understand from the metrics that we have that consumer loyalty and engagement is higher than it's ever been.

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