How to Use Data to Help You Plan for Conference Success

Identifying who is point for engaging which stakeholders and putting a purpose on those engagements would be two important pieces of planning for conference success. So let's dig into the planning piece because we're talking today about how to use data to help us plan. And so after we've aligned to strategic objectives, we know what our marching orders are for the year. We know what our company's theme is for that particular Congress.