Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview with Gareth Harvey: former professor of consumer psychology turned behavioral science consultant

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Practical Insights from Academic Research for Effective Branding

This chapter explores the integration of academic research into effective branding and marketing strategies. It highlights the significance of practical testing of theories and shares insights on consumer behavior, spending habits, and tactics for improving customer experiences.

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