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Don’t Get Fooled: How Con Artists Gain Your Trust | Chris Chabris

The Art of Charm

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The Importance of Selection in Scams

In his new book, David Perry looks at the cognitive factors that lead victims to be victimized. He says we rely on familiarity as a cue of trustworthiness when it comes to scams. We rarely make appropriate comparisons to things that aren't in front of us or think about information that's missing," Perry writes.

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