Apple and the Epilogue

The epilogue is written now in 2009 and it's a great summary of apple. The mortality rate makes apple survival let alone prosperity even more remarkable. Most of the great companies of yesterday and today have during their hey days been run or controlled by the people who gave them life. When corporate boards start to have misgivings about the condition of a company they will almost always make the wrong move at apple  in 1985 jobs was considered too young and too immature. While pesky newcomers attacked inventive inventiveness withered inside apple.