The Creative Process and the Productivity Aps

Sos: I'm really interested in the creative process generally. And i was really struck by how much similarity there is between making great sopher products and making films. So i thought t would be really interesting to dig into creative process, find those parallels. Sos: We wanted something bigger or wider than that, so that stands more for corps values. Or ask the question about what muse stands for, and how does branded content work? Because i shared the idea that a good commercial not always showing all the benefit of a specific product,. But to show what it stands for, or what the idea is behind it.