How Do You Think Legacy Institutions Are Responding?

I think what will actually s is a lot of new platforms that are very kind of web three focus begin to emerge. A lot of web two platforms really start to acknowledge and see value in some of the web three featur unlocks. And then coming edging into a new frontier. How do you see legacy institutions responding to the possibilities here? I mean, traditionally, media companies would be a place that creators could go build their own reputation but everything was really being built behind the brand. So i'd say like the biggest, the biggest recalebration for media companies probably came from conversations around substack.