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Not All Revenue Is Good Revenue: Rob Paterson of Employment Hero Explains

Run the Numbers

CHAPTER

Understanding Revenue Dynamics

This chapter explores the critical distinctions between recurring and non-recurring revenue, highlighting the significance of recurring revenue for sustainable business income. It discusses essential metrics for evaluating revenue streams, including gross margins and customer acquisition costs, emphasizing strategic growth alongside operational stability. The conversation also critiques traditional metrics like lifetime value and stresses the importance of retention rates in assessing the health of a recurring software business.

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