E513 | Rich Ashton, FirstPartyCapital: Backing AdTech’s Trillion Dollar Niche
EUVC
00:00
Navigating the Ad Tech Landscape
This chapter explores the underrepresentation of ad tech in venture capital discussions, focusing on the significant trends of regulatory scrutiny of Google and the rise of AI in advertising. It highlights the emergence of new business models, such as commerce media, and the shifting dynamics in search behavior that challenge traditional advertising methods. The conversation also sheds light on the initiatives of a venture capital firm aimed at fostering growth in the ad tech sector through strategic partnerships and innovative funding solutions.
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